Sales of both Chinese and foreign brands fell significantly from 2018 to 2020. A huge reason behind that is a sharp drop in young first-time buyers. Chinese brands were hit hard, as sales fell to below 7 million units. But they rebounded in a big way in 2021, topping 8 million units with market share rising to more than 40%. Sales of foreign brands, meanwhile, continued to fall. Will Chinese brands continue to increase their market share in 2022 to over 50%? Can sales sustain momentum and hit more than 10 million units? How will foreign brands adjust their tactics in 2023–2025, and how should Chinese brands effectively respond?